By @WolffOlins’ Robert Jones.
A brand truth.
A brand behavior mantra.
A planning definition I like.
On a sidenote: This is how ‘one team, one dream’ pays off. #Effie #Toyota #Saatchi
Manifestations of iconic brands.
100 Urban Trends: A Glossary of Ideas from the BMW Guggenheim Lab
Sketching, designing, planning.